Yamamoto YAM

GREAT FISHING BAIT - The 5" Senko is a staple in the fishing world; The original soft-plastic stickbait is the #1 choice of anglers everywhere; The Senko has spawned thousands of imposters, but nothing beats the original soft stick bait

UNMATCHED QUALITY - Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat; The only wrong way to fish a Senko is to not fish with the original Senko

PERFECT FISHING LURE - The ORIGINAL soft stick bait is the bar by which all others are measured; The secret sauce to the Senko fishing bait is the formula; We invented it; We perfected it; And no one else has ever gotten close to it

BEST CHOICE FOR ANGLERS - Beyond the perfect design and formula lies the Senko's ease of use; There's almost no wrong way to rig it, and whatever your preferred way is, the Senko soft fishing bait is the ultimate fish catcher

SENKO SERIES - There's a Senko in the lineup for every possible application; Whether you fish it weightless, wacky-style, on Texas or Carolina rig, on shaky head or flipping jig, this slab of plastic will revolutionize your game and increase your catches